{"id":916,"date":"2025-06-17T19:59:20","date_gmt":"2025-06-18T03:59:20","guid":{"rendered":"https:\/\/purplered.com\/Design\/?page_id=916"},"modified":"2025-06-17T19:59:21","modified_gmt":"2025-06-18T03:59:21","slug":"logo-brand-identity-guidelines","status":"publish","type":"page","link":"https:\/\/purplered.com\/Design\/logo-brand-identity-guidelines\/","title":{"rendered":"Logo & Brand Identity Guidelines"},"content":{"rendered":"\n

Building consistency and clarity into Launch<\/em>\u2019s visual system.
Bypography, Color, Branding, Design, Visual Identity, Brand Guidelines<\/strong><\/p>\n\n\n\n

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Guidelines for visual consistency<\/em><\/p>\n\n\n\n

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The Brief<\/h4>\n\n\n\n

With the release of the logo, Launch<\/em> needed a practical system to ensure brand consistency across all communication materials.<\/p>\n\n\n\n

Solution: Guidelines<\/h4>\n\n\n\n

I created a set of brand identity guidelines that provide clear direction on typography, color palette, spacing, and usage across a variety of backgrounds, to ensure brand consistency as Launch<\/em> scales.<\/p>\n\n\n\n

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The topics cover fundamental concept to practical applications<\/em><\/p>\n\n\n\n

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The logo and logomark<\/em><\/p>\n\n\n\n

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The minimum space around the logo and logo mark<\/em><\/p>\n\n\n\n

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The full color logo, the one color (blue), and the white logo<\/em><\/p>\n\n\n\n

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Best options for different backgrounds<\/em><\/p>\n\n\n\n

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The primary colors: used by the logo + black and white<\/em><\/p>\n\n\n\n

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The secondary colors: can be used to create backgrounds, titles, or other graphic elements<\/em><\/p>\n\n\n\n

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The primary typeface and how to use it<\/em><\/p>\n\n\n\n

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What NOT to do<\/em><\/p>\n\n\n\n

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Business card application exemple<\/em><\/p>\n\n\n\n

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Digital app exemple<\/em><\/p>\n\n\n\n

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Full color<\/em><\/p>\n\n\n\n

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White on blue<\/em><\/p>\n\n\n\n

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Result<\/h4>\n\n\n\n

These Logo and Brand Identity Guidelines lay the foundation for a strong, unified branding communication system. With clear, practical direction, the team can apply the branding consistently and confidently, ensuring clarity, recognition, and cohesion.<\/p>\n\n\n\n

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Building consistency and clarity into Launch\u2019s visual system.Bypography, Color, Branding, Design, Visual Identity, Brand Guidelines The Brief With the release of the logo, Launch needed a practical system to ensure brand consistency across all communication materials. Solution: Guidelines I created a set of brand identity guidelines that provide clear direction on typography, color palette, spacing, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/purplered.com\/Design\/wp-json\/wp\/v2\/pages\/916"}],"collection":[{"href":"https:\/\/purplered.com\/Design\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/purplered.com\/Design\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/purplered.com\/Design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purplered.com\/Design\/wp-json\/wp\/v2\/comments?post=916"}],"version-history":[{"count":10,"href":"https:\/\/purplered.com\/Design\/wp-json\/wp\/v2\/pages\/916\/revisions"}],"predecessor-version":[{"id":942,"href":"https:\/\/purplered.com\/Design\/wp-json\/wp\/v2\/pages\/916\/revisions\/942"}],"wp:attachment":[{"href":"https:\/\/purplered.com\/Design\/wp-json\/wp\/v2\/media?parent=916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}