Los Angeles based French painter Alexandra Pastorino envisionned her website to showcase both her Fine Art work and her Decorative Art work.

Purple Red’s assignment was to create a design that would display her work in an elegant and subtle way.

The homepage invites the viewer to enter through one of the 2 doors: Fine Art or Decorative Art.

Once through one of the doors, more specific sections are offered to choose from, and each lead to a slider presenting the work itself.

A couple of additional information pages have been created along the same design: neutral gray with a hint of light.

The design has been delivered as graphic guidelines to be converted into web elements and implemented to the website by Alexandra Pastorino’s development team.