Along with creating the Key-art / Poster for  the epic comedy “Certifiably Jonathan“, Purple Red was asked to design the collateral website. which had to display a player, have a call for action and be just as playful as the poster.

The solution was to treat the front page as a dashboard with a drop-down menu, a synopsis, the cast, and a player with the current screening info. The little character would float around and carry a cloud which would display the call to action, and an animated “fishbone” background would provide plenty of surreal aquarium movement.

2) 3) an additional slide show would replace and display several of Jonathan Winter’s portraits on rotation.

4) the player creates its own negative space within the screen.

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5) 6) 7) 8) 9) Alternate design researches for the front page.

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SEE ALSO:
Certifiably Jonathan – Key art for theatrical release