Purple Red’s key art for “The Silent Mountain“, a drama about the impact of the First World War on the inhabitants of the mountains between Austria and Italy. A feature film by Austrian filmmaker Ernst Gossner shot in his native region of South Tyrol.
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Purple Red’s assignment was to create an iconic visual that would showcase the epic aspect of the feature film. Requirements included to use the movie’s wedding scene, to feature the “Tre Cime/Drei Zinnen” mountain, to create a prominent explosion, to express the freshness of life and love through pictures of the main cast, and to convey a big production feel.
THE STORY:
Andreas, a young Austrian solider (played by British actor William Moseley, best known for his role as Peter Pevensie in the Chronicles of Narnia films) is about to get married to 17-year-old Italian girl from the neighbouring Dolomites Francesca (played by Eugenia Costantini from trans-Alpine television series Boris) as Europe descends into World War I. Their blossoming love affair is suddenly interrupted when Andreas is drafted up to join the army, after Italy declares war on Austria. This Alpine border region soon becomes the setting for tragedy, as neighbours become enemies, families are divided, and lovers are separated. Claudia Cardinale also stars.
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2) “The Silent Mountain” will be released in Spring in Austria / Tyrol under its german Title “Der Stille Berg”.
3) Horizontal version for billboards and magazine ads.
4) Alternate version for theater standees and other cut-out promotional material.
5) Purple Red’s pre-shoot poster, designed for a press conference held a couple of days before the actual shoot begins. No picture of the cast was available at the time, so we created a mix of original archive photographies from WWI with natural elements from the location in South Tyrol, and a lot of texture and color effects.