Purple Red

Graphic Design for Marketing & Branding

Featured Case Studies

Featured Projects

GenAI Animations for branding
Social Media GenAI Animations/Tutorial for SaaS
Product Design (GenAI) – coming soon –
SaaS: from Concept to Awards

Logo / Visual Identity / Branding

Launch Logo Design Process © Astrid Chevallier for Purple Red
LAUNCH: Logo Design
Logo & Brand Identity Guidelines
DONE TODAY: Logo Redesign

UI/UX Design / Web Design

Biotech: Redesign to Acquisition
LAUNCH Landing Page Design
Organic Food Campaign – coming soon –

Typography / Editorial Design / Publication Production

Mosaïque Magazine – AF California
The Zebralphabet – Typographic AR apparel
A novel: dense typography layout mastery – coming  soon –

Beyond Graphic Design:
I have been classically trained in both French and California art schools: initially studying Art and Design in Paris, and later on earning a Bachelor of Arts in Art with Summa Cum Laude honors from the University of California, Santa Cruz in the United States; and a Master’s in Art Direction in Graphic Design from the Art & Design School Autograf in Paris, France.
As a result, my mastery of form, shape, color, and technique supports every design project I work on, bringing a level of sophistication that leads to both emotional depth and visual storytelling clarity.

Figure Drawing
Sculpture
Photography
Painting