Purple Red’s design for the pre-production poster of the nuclear, dramatic story “52 hours”.
“52 hours” is a dispute with the unthinkable. It shows our civilisation as a fragile cat ice, which – if being pushed at the right spot – burst as under a window glass.
The story is told from the point of view from a middle aged woman, who – after a lengthy career break is offered a new job as PR consultant (speechwriter) of the German chancellor. Because of the dramatic events, which leave the political scene and its protagonists astonished and helpless, she all of the sudden finds herself in the role of the decision maker.
Notes from the producer to Purple Red:
“We have a special weapon: the nuclear bomb, but I don’t think we should use it for the one-sheet poster.
The art work should be suggestive of something threatening.
The terrorists open Pandora’s box and activate an uncontrollable process.
Even the offenders did not assess the situation properly, and we are left with one bomb defying control.
The dramaturgy is similar to movies like Fail Safe by Sydney Lumet or Dr. Strangelove by Stanley Kubrick.“